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How to Define & Measure Social KPIs – Part 4

Valasys

Cost per Conversion (CPC): The aim of an advertising campaign on LinkedIn doesn’t end with conversions but the fact that what the prospects do after getting converted also matters. Just like Cost per Conversion (CPC), this Social Media KPI should be architected after competitively & otherwise benchmarking the industry.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.

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How Content Strategies optimize the number of followers on LinkedIn

Valasys

Likewise, based on demographics, firmographics, technographics, psychography, “fit-data” as well as the past browsing histories & the research methodologies employed by the prospects, the buyer-persona is also divided & subdivided into several clusters. Optimizing the total Number of Followers on LinkedIn.

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How to Define & Measure Social KPIs – Part -1

Valasys

The content strategy can be framed according to the demographic preference of the audiences. Follower Demographics: Getting to know from where the audiences on the website are coming from helps to understand the preference of the audiences in terms of language.

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How Display Advertising Benefits B2B Businesses

Valasys

Targeting can help the marketers in reaching to the prospects by tracking their interests, demographics, their relationship with a brand (whether existing or new customers) & the funnel-stage they belong to. placement, contextual, interests, topics, demographics & geo or languages. Wrapping It Up.

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