How to Determine a Bidding Strategy for Different Types of Ads
Hubspot
AUGUST 28, 2020
Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. This is a good strategy if the goal of your ad is traffic, lead gen, or conversions. Google Ads/PPC Bidding Strategy. Target Cost Per Acquisition (CPA). Facebook Ads Bidding Strategy. Target ROAS.
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