COVID-19’s Effect on Media Consumption (And 5 Trends to Note)
Outbrain
MARCH 19, 2020
While it’s not possible for marketers to only target individual publishers per se (i.e. For example, there’s a CPC adjustment feature within the Outbrain dashboard, allowing you to increase, or decrease, your publisher or publisher section (i.e. Though be sure to keep an eye out to ensure your bids don’t negatively impact your CPA.
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