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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

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Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

” Of course he went for it! You are only ever one screw-up away from blowing your relationship with local media. Read the paper, blogs, etc. Make yourself a media and influencer cheat-sheet if you need to. What’s your favorite social media platform? I am not a media buyer.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Social media is such a weird place that it can amplify anybody. There’s a corollary phenomenon that is also disturbing, which is, social media can amplify anybody. Blake Emal : Right, yeah, it’s kind of hard to sift through… Social media just makes it so easy to put out information.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Social media is such a weird place that it can amplify anybody. There’s a corollary phenomenon that is also disturbing, which is, social media can amplify anybody. Blake Emal : Right, yeah, it’s kind of hard to sift through… Social media just makes it so easy to put out information.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. A content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I had started a personal blog, and I had always shot a ton of photos. So, that’s what you’re going to get out of this episode. Relationships Through Video.