NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Martech

JUNE 1, 2022

The looming cookieless world has many marketers more than a little nervous. Marketing teams have until that point to find analytics alternatives for website analytics. What makes Google Analytics 4 different from UA, though? They’re also vital to digital marketing. A page view, for example, is an event.

Marketing Analytics Tools 126

Marketing Analytics Tools Marketing Attribution Analytics Google 126

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. When we start our careers as marketers, we tend to jam our foot into the gas pedal and hurry straight into driving programs and campaigns.

Marketing Attribution 161

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 161

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Adobe Experience Cloud Blog

JANUARY 15, 2021

Now, while we expect this kind of risky behavior in college (based on stories we’ve heard, not our own experiences, of course), flying blind is no way to run a marketing department. When we start our careers as marketers, we tend to jam our foot into the gas pedal and hurry straight into driving programs and campaigns.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution B2B Marketing Budget Programs 66

Convince & Convert

SEPTEMBER 21, 2010

First – What are the objectives? What questions are you trying to answer? On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? • Sentiment: How much are you willing to automate verse check by hand? What about you?

Social Media 158

Social Media Media Paid Content Work Management 158

Vidyard

DECEMBER 4, 2020

What is a Video Landing Page? Choose What Type of Video to Use 3.3 Choose What Type of Video to Use 3.3 What Are Some Video Landing Page Best Practices? What Are Some Video Landing Page Examples I Can Use as Inspiration? Adobe’s Lightbox Video Landing Page What is a Video Landing Page? Contents 1.

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65