SEO vs PPC: How to Prioritize Your SEM Strategies
QuanticMind
MAY 31, 2018
Low cost (potentially). That said, the efforts you make to optimize for SEO can cost a lot of money in and of itself. That seriously limits your keyword targeting opportunities compared to SEO. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry.
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