Remove Keywords Remove Long Tail Marketing Remove PageRank
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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. They did the keyword research. Your content can be indexed by Google for the keywords it contains. They built the content.

SEO 217
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A Handy Content Marketing Glossary of Terms

Single Grain

Here's an example of an infographic on content marketing: Keywords. A keyword is a word or short phrase that can be used to summarize the content of a web page. However, overusing keywords can be seen as keyword stuffing and can hurt your search engine rankings. Long-Tail Keywords.

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. SEO 101: Defining the long tail by Conversation Marketing. Ranking for high-conversion keywords is far more important (i.e. SEO Basics.

SEO 100
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Domain Authority: How to Increase Your Ranking Score from Scratch

Single Grain

I’ve run into the same scenario more times than I can count: I start working for a client with a brand new site, we develop an incredible content strategy, and then they ask how long it will take to rank on the first page of Google for high-volume, high-competition terms. This is where domain authority comes in. Google notices this.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Misplaced keyword focus. Misplaced keyword focus. Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. So stop them.

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SEO Isn’t Mystical

SugarCRM

PageRank (PR): Google assigns every website a value between 0 and 10 (with 10 being the best), this value is known as your PageRank (though it often appears as PR). Your PageRank value is based on factors like link popularity and trust that Google uses to determine where your website ranks on its search engine results page (SERP).

SEO 50
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Why a Keyword Strategy Is Important for SEO and B2B Marketing

Directive Agency

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site visibility and traffic. . Creating a strong keyword strategy is one of the most important things you can do to improve SEO.