markempa

DECEMBER 21, 2006

« Podcast: Sales and Marketing the Six Sigma Way | Main | Podcast: What Sales Really Needs From Marketing » Budget Wars: Sales & Finance vs Marketing I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

SEPTEMBER 12, 2007

But I believe that most of our colleagues in finance don’t fully understand marketing. It’s not a surprise that financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. As marketers we need to do more to educate our peers on the value of marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JUNE 23, 2005

Resellers dont want cookie cutter sales lead programs. They want to co-create lead generation programs that are highly customized. They are more interested in working with partners that have taken the time to understand their market and their customers. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

markempa

JUNE 13, 2007

You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. Develop an intelligent system to identify when your trigger events happen. Understand trigger event implications and what to do once they happen.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

markempa

MAY 28, 2005

Sales people must be meeting with those who have a clear initiative, want to do something about it and meet your lead definition of being sales ready. I can’t imagine what the campaign cost in dollars but I can only guess at the soft costs of wasting their sales people’s time.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Ambal's Amusings

NOVEMBER 19, 2009

Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Brian Carroll's book Lead Generation for the Complex Sale.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

B2B Marketing Zone Posts

AUGUST 3, 2010

- Junta 42 , July 29, 2010 This cost of content marketing post was inspired by Kate Headen Waddell’s post entitled Pay Peanuts Get Monkeys. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. What did I get? m all about helping customers.

Ning 40

Ning Paid Content Facebook Sales Management 40