Smarte

AUGUST 14, 2018

The face of Database marketing is still continuing to evolve despite being around for nearly three decades. Many marketers are yet to implement Database Marketing, wait a minute, what is Database Marketing? Breaking up your contact lists into smaller segments is the first step in Database Marketing.

Ideal Customer Profiles 45

Ideal Customer Profiles Database Marketing Work Management Conversion 45

The Point

AUGUST 17, 2010

If you’re concerned about the cost of mailing to 50,000 users, mail to a smaller sample first and gauge response. The results may surprise you.

Marketing Mix 100

Marketing Mix Planning Lead Nurturing Demand Generation 100

The Point

JULY 19, 2010

At a very basic level, Webinars should be measured on CPQL or Cost Per Quality Lead, by whatever standard your company measures “quality.” Ultimately, however, the best measure for any marketing program is ROI: what is the return on one dollar in invested in a Webinar strategy as compared to that same dollar invested elsewhere?

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

MarketJoy

JUNE 25, 2018

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us "Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). more [link] ) [link] jaybaer I believe we agree far more than we disagree on this point, and as a former direct marketer, I share your concerns about chatter being overvalued. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

Direct marketing lists? Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact. Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40