5 Ways To Incorporate Direct Mail Into Your Marketing Mix
The Point
AUGUST 17, 2010
If you’re concerned about the cost of mailing to 50,000 users, mail to a smaller sample first and gauge response. The results may surprise you.
The Point
AUGUST 17, 2010
If you’re concerned about the cost of mailing to 50,000 users, mail to a smaller sample first and gauge response. The results may surprise you.
Online Marketing Institute
JULY 31, 2009
I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.
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