Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Maybe it has to do with the size of the item or big ticket item (cost). He specifically addresses incremental sales: “Opinion Leaders” or “Fans” are not as effective in spreading WOM that drives incremental Sales because these efforts are “preaching to the choir”, per #1 above. How can you find them? link] RT @jaybaer [link] Brown Ltd.
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