LeadSquared

MAY 21, 2013

1) You can Use them for Lead Capture from Facebook Ads. This allows you to create a form for lead capture and insert it in a Facebook custom app. The traffic generated this way is free, unlike the CPC or CPM ads. The external source may be your YouTube Channel, your website, or some community on Facebook itself).

Landing Pages 52

Landing Pages Cost Per Thousand Cost Per Click Facebook 52

LeadSquared

SEPTEMBER 12, 2013

Some very interesting queries were made and some important questions have been compiled below as FAQs & tips. Are Facebook ads helpful for B2B lead generation ? Several B2B companies have successfully used Facebook ads to their advantage for lead generation. Here are a few tips: ‘Custom’ize your audience.

Cost Per Click 52

Cost Per Click FAQ Facebook Webinar Metrics 52

LeadSquared

JULY 22, 2014

Once you get the hang of it, you should go for CPM optimized for website conversions. Since these are lead generation ads, you would choose website conversions as goal. However, if you are running your right column ads, then always go for CPC, not CPM. Can I draw a direct co-relation between lead generation and revenue?

Webinar Metrics 52

Webinar Metrics Lead Generation Social Media Generation 52

LeadSquared

MAY 29, 2013

It would depend on the objective of your ad (if you are trying to capture leads, a standalone landing page with lead capture form is recommended). While creating your ad campaign on LinkedIn, you will notice that there are tips (on the right side of the page) to guide you through the process.

Linkedin 52

Linkedin Paid Search Agency Ads Generation 52

Hubspot

FEBRUARY 27, 2019

In this section, we walk through how to set up a campaign and build your ad(s) — plus some best practices and tips for each. Maximum pay-per-1,000 Impressions (CPM) bid , where you’ll be charged a certain amount each time your ad is viewed by every 1,000 people on LinkedIn. If so, CPM might be your best option.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

LeadSquared

APRIL 5, 2016

How is the goal of lead capturing and transaction based, different? Generally, if you are generating leads for nurturing and converting them later, you would use lead gen goal, and if monetary transactions happen through your ads, then you would use transaction. You might find some useful tips there.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52