Choozle

JANUARY 17, 2019

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. Today, display advertising pretty much equates to programmatic advertising. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

Advertising Benchmark 41

Advertising Benchmark Cost Per Thousand Cost per Acquisition Practices 41

LeadSquared

OCTOBER 26, 2017

When I started running ads, the number of metrics available to me in AdWords were overwhelming – estimated bid, quality score, CPC, CPM and at least a 100 more things. Eventually, it’s obvious that a lower CPC = lower cost of conversion and high-quality clicks = higher quality leads. 2) Click Through Rate (CTR).

Adwords 52

Adwords PPC Lead Scoring Lead Ranking 52

Single Grain

JULY 27, 2021

Specifically, he was struggling with rising CPMs (Cost Per Thousand or, literally, Cost Per Mille, which is Latin for “thousand”) and customer acquisition costs. Learn More: Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Cost Per Thousand 52

Cost Per Thousand eCommerce Facebook Paid Search Agency 52

Inbox Insight

DECEMBER 18, 2018

We’ve pulled together key terms, concepts and AdTech acronyms into this easy-to-digest glossary of Programmatic advertising terms. As B2B entry into Programmatic advertising continues to evolve and gather momentum, we’ll be keeping pace by regularly updating this glossary. Do you know your DCO from your DMP?

Cost per Acquisition 66

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 66

Single Grain

AUGUST 7, 2023

Mobile devices have become a primary channel for reaching prospective customers on the go. As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. adults using mobile devices is only growing.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Single Grain

DECEMBER 23, 2019

Google released 18 updates in Google Ads in the last quarter of 2019 alone, while Bing made four changes in Microsoft Advertising in the whole year. As for Microsoft, they've been testing AI-powered recommendations in their Advertising Editor. 92% of mobile users say they share videos with friends. Trend #1: PPC Automation.

PPC 96

PPC Paid Content Marketing AI Trends 96

Vidyard

MAY 13, 2020

You can upload videos in other aspect ratios, like the rather old school-looking 4:3 (used on older TVs) or new school-looking vertical video (taken with a smartphone). Though the advertising legend David Ogilvy never lived to see YouTube, his advice for writing ads applies here: “80% of readers only read the title. Market your videos.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158