Directive Agency

JUNE 24, 2020

In a recent interview with our Director of Marketing, Hannah Mans, she outlines the successes that Directive has found with LinkedIn conversation ads. In this interview, we go through everything you need to know about LinkedIn conversation ads and how to use them to improve lead flow. How do you set up conversation ads? #1.

Linkedin 52

Linkedin Paid Search Agency Conversion Ads 52

Single Grain

APRIL 1, 2020

And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. If you’re not, you might find that it costs too much.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Oktopost

JANUARY 17, 2024

Even today, 43% of content marketers need help to develop consistency with measurements. Yet, marketers need these numbers to show the value of their activities and understand the strengths and weaknesses of their campaigns. Source Breaking down the demand generation conversion funnel Demand generation is about building awareness.

Top of Funnel 62

Top of Funnel Demand Generation Agencies Demand Generation Paid Content 62

Metadata

JUNE 9, 2020

That feeling of limitless possibility and opportunity when you, awesome B2B marketer, get your hands on a new thought leadership content asset. You envision a future and funnel full of quality leads, pipeline, and revenue. Time to go-to-market! Think about Hubspot, Intercom, or Marketo’s content strategies.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

SnapApp

MAY 22, 2018

But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? Converting leads to customers was the top marketing priority for 70% of organizations in 2017. HubSpot, State of Inbound ). . 2018 Demand Gen Benchmark Survey ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? Converting leads to customers was the top marketing priority for 70% of organizations in 2017. HubSpot, State of Inbound ). 2018 Demand Gen Benchmark Survey ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

Albacross

APRIL 24, 2019

Lead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads?. Generate the right leads. While lead acquisition, by definition, involves using both inbound and outbound tactics to generate leads, most sales reps and marketers find more success with inbound strategies.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

JULY 28, 2017

We bring up these concerns out of love for you and modern marketing. You see, social media marketing has changed, but most social media marketers haven’t. We know this because it’s something our own marketing team has gone through here at HubSpot. Video should be part of all your marketing campaigns.

Social Media 78

Social Media Marketing AI Trends Media 78

Industrial Marketing Today

JUNE 4, 2011

If you are an industrial or a manufacturing marketer, you know all about the constant pressure of generating high-quality sales leads. There are three key ideas in the headline of my post – 1) Industrial blogs, 2) Lead generation and 3) Inbound marketing. Source: HubSpot). Why is it so important?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Hubspot

APRIL 24, 2013

At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Today, we’re excited to share the 2013 State of Inbound Marketing Report. 2) Inbound delivers on ROI promises, providing more and cheaper leads.

Marketing Report 28

Marketing Report Cost per Lead Enterprise Management Planning 28

Hubspot

JULY 10, 2018

Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98