Sprout Social

MAY 28, 2020

Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders. Social campaigns aren’t something you can just set and forget.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Metadata

FEBRUARY 6, 2023

If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. This is where you highlight your go-to-market differentiator. While product-based differentiation takes the cake, it’s not your only play.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Marketing Insider Group

JANUARY 28, 2015

What are some of the biggest mistakes that companies make around content marketing? Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. A second common mistake is that many companies focus too much on volume. The biggest mistake is the “unique point of view trap.”

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SmartBug Media

SEPTEMBER 9, 2022

In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. To develop an effective paid media strategy, we need to understand what paid media is, what our paid media priorities are, and what tactics we have available to us. What Is Paid Media Advertising?

Paid Content 98

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 98

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

When looking out for real-life examples of go-to-market strategies, you may find it tempting to mimic what successful established companies are currently doing. However, this is a mistake, as startups and mature companies have very different goals and priorities. Why do startup companies need go-to-market (GTM) strategies?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Altitude Marketing

SEPTEMBER 25, 2018

Ask 10 people and you’ll get 10 different answers in terms of what a company should do when they start a B2B content marketing program. through a variety of channels (public relations, digital advertising, email, social, paid social, your own website). Everywhere you turn, marketers are talking about content marketing.

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45