Friend or Frenemy: the Synergy Between SEO and PPC
QuanticMind
MARCH 5, 2020
When it comes to Search Engine Marketing (SEM) programs, the question of the synergy between SEO and PPC eventually comes into play. SEO helps remove barriers blocking your customers from converting. Likewise, customers may become aware of a brand through viewing, but not clicking, paid advertising. moment for the customer.
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