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Programmatic Advertising 101: Conversion Tracking

QuanticMind

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. Sound familiar?

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Programmatic Advertising 101: Conversion Tracking

QuanticMind

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. Sound familiar?

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What’s Trending in Marketing for October 2019

Stevens & Tate

We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day. YouTube masthead ads hit TV app. YouTube is now introducing masthead ads for its TV app. The webpage functions more as a way to draw visitors into themarketing funnel than anything else.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Google ran an independent study with 140+ advertisers across multiple verticals. Taking action on this data with “actionable optimization” through such channels as search, display, Maps, Shopping and YouTube.

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PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

With ad blockers, huge privacy shifts, tough competition, etc., Then, when Apple released its privacy updates in iOS 14.5, Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. “PPC is dead.”. PPC is dying.”.

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What Are Google Discovery Ads? (Everything You Need to Know)

Single Grain

Paid advertising is one of the most effective strategies marketers use to connect with their target audience. Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.