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CPM, CPC, CPA, WTF? A guide to setting campaign objectives

Choozle

CPM, CPC, CPA, CTR, WTF? Goal types include: Reach (CPM): This goal uses algorithms to optimize for the greatest reach by impression. Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Deciding between CPM, CPC, CPA, and CTR.

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What’s CPA, or cost-per-acquisition? 

Choozle

CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. But read our ones on CPC, or cost-per-click , and CPM, a.k.a. cost per mille ,next.). Cost-per-acquisition formula.

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Why we care about performance marketing

Martech

Get the daily newsletter digital marketers rely on. It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. That makes it more expensive for your affiliates and partners to buy digital ads and increases the cost per action (CPA) for you.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Any action that advertisers want their audience to take can be considered a conversion. Common examples of conversions include making a purchase, signing up for a newsletter, or requesting a demo. What is Cost Per Acquisition? What is Cost Per Mille Advertising? What is a Conversion Pixel?

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Subscribe to Newsletters. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Get ClickZ Social newsletters delivered right to your inbox. More newsletter options. ); //. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? Marketing News & Expert Advice.

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How To Calculate Influencer Marketing ROI

Martech Advisor

In this article, Alessandro Bogliari is the CEO & Co-Founder of The Influencer Marketing Factory, explain, how a business can effectively calculate the ROI of an influencer marketing campaign in order to maximize the influencer marketing results in terms of conversions and optimize the CPM, CPC and CPA. 1,750,000 impressions.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc.,