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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. And chances are, there is some correlation between web traffic and conversions.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . Assimilating Case Studies into the Content Strategies: . Content Marketing Supplements & Strengthens the Omnichannel Lead generation Strategies.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads. In fact, according to a study by the Harvard Business Review, a bad reputation costs a company at least 10% more per hire.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

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Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. According to a study by GetResponse, the average open rate for welcome emails is 82%. Articulating The Welcome Emails : .

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

According to a study published by Google, B2B marketers across the globe are putting in endeavors to delve deeper into the realm of consolidated digital expertise, wherein, the concepts of SEO, Content Marketing, Inbound Marketing & Digital Marketing are being integrated with several growth hacking technics, to create more meaningful insights.

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How Display Advertising Benefits B2B Businesses

Valasys

The study established that the display network of Google reaches 90% of global internet users. A study by comScore reveals that 210 million unique visitors see ads served by Google Display Network each month in the US. Leaderboard ads (728*90) were the most popular ad size for advertisers in the shopping niche. Wrapping It Up.

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