Hinge Marketing

FEBRUARY 9, 2017

There was so much distance between a given marketing strategy and its results that teasing out a correlation between cause and effect was difficult, if not impossible. Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. And chances are, there is some correlation between web traffic and conversions.

Work Management 48

Work Management Marketing Management Service ROMI 48

Valasys

AUGUST 19, 2019

The format, look & feel of the pieces of content on the landing pages and on other pages driving website conversions such as “Thank You” page should be given special importance along with the format of text & the color section on the home-page or the primary domain of the website.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

SEPTEMBER 10, 2019

This ensures that the sales conversions are ultimately optimized, as the primary domain of the website gets an ample amount of quality traffic from the diverse referral channels across the web. Leverage Influencer Marketing: According to a study by Convince & Convert, Influencer Marketing can drive 11x more traffic than banner ads.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

Though the recent update by Google may not be the biggest one, it will allow the marketers across the globe to focus on relevant SEO & content marketing practices, to establish their brand resonance & help them increase their domain authority. Tools such as LinkAssistant help in discovering authoritative domains for backlinking.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

JULY 30, 2019

The study established that the display network of Google reaches 90% of global internet users. A study by comScore reveals that 210 million unique visitors see ads served by Google Display Network each month in the US. Leaderboard ads (728*90) were the most popular ad size for advertisers in the shopping niche. As simple as that.

Display 40

Display Paid Content Advertising Agencies Advertisements 40

Valasys

AUGUST 8, 2019

In a study conducted by Emarsys in 2018, it was deduced that 81% of Small & Medium-Sized Businesses (SMBs) rely on emails as the primary channel for client acquisition & 80% use it for client retention. According to a study by GetResponse, the average open rate for welcome emails is 82%. Articulating The Welcome Emails : .

Paid Content 40

Paid Content Email Marketing Optimization Research 40