SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display
QuanticMind
OCTOBER 24, 2017
On the matter of in-store purchase behavior, since final purchases are what matter to retailers at the end of the day, Google found that customers who click on search ads before visiting a store were 40% more valuable, and spent 10%+ more on average. Here’s our list of the quick hits: >> Quick Links to Day 1 Session Recaps.
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