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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 correlated directly to growth rates.

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B2B Lead Generation Blog: B2B Marketing and PR Internship

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Participate in MarketingSherpas IT Marketing Metrics Survey

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This Survey is focused exclusively on IT Marketers. This Survey is focused exclusively on IT Marketers.

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B2B Lead Generation Blog: On Alignment between Marketing and Finance

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I see the challenge that marketers face when it comes to getting their budgets approved, I wonder why it has to be so hard?

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4 keys to digital events planning

Martech

Successful digital events require careful planning. Defining a strategy The digital event strategy should include goals and objectives for both your business and the audience. How are we going to build the right event and how do we measure success?” Objectives should be aligned with the digital event experience.

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B2B Lead Generation Blog: Marketing accountability and ROI Measurement

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell.