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Do You Know When to Create and When to Curate?

Convince & Convert

From Janrain , a free guide to improve your conversion rates and your data quality. The RSS feed is: [link]. “My first boss said, ‘Hey, Paul, you need to figure out what this Web 2.0 From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now. Find us on iTunes: [link].

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Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. What is it?

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The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. youtube landing pages enewsletter RSS webinars / webcasts Google. Reuse your email newsletters by ensuring they are posted on your website.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The most simplistic approach to evaluating customer engagement is to measure conversion rates. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

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5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. However, they do have a strong influence.

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Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. Low conversion rate — is the percent of site visitors who take a desired and measurable action.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

A recent Aberdeen report has demonstrated that email personalization drives higher email open and conversion rates. Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders. You know the saying "people buy from people" - well it's true.