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Klaviyo Product Update Roundup - April 2023

SmartBug Media

April 2023 Mobile Push Notifications Are Now Available For Android And Ios Learn More > Klaviyo Update Details Push notifications have been expanded to include support for Android apps, sending deep links that direct users to a corresponding page within an app, and improvements to Klaviyo’s iOS SDK.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

However, the BRB does help mitigate against that, and conversion rates on Amazon are far higher than on a website. However, there are solutions for this through third-party tools which enable tagging and deep-linking. Then there is the perception that margins will be lower. Which off-Amazon channels should you monetize?

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

80% of internet users see ads on the Google Display Network daily. When investing in Google Ads, find keywords with a high conversion rate. Once you start getting conversions, Google will display the ad group that drives the most traffic. Deep Linking App use has been on the rise.

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark Consulting

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Targeting accounts by IP is the more sophisticated, ABM version of display targeting. As a result, you can market to a smaller, but more highly-curated, list of prospects for a better conversion rate.

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By the end of 2019 , in-app advertising will have grown by 60% as media-buyers will continue to receive increased conversion rates. Marketers may utilize mobile advertising in conjunction with other digital advertising channels such as display, search, social, or video to diversify their advertising strategy. Source: Appsflyer.

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3 Steps to Mobile App Personalization

Adobe Experience Cloud Blog

For mobile, this means more users, more time in app, higher ratings, higher conversion rates, etc. In many cases, app communications are based on single flow actions when there is a message that the app owner wants to display. Know Your Users and What They Want.

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Mobile SEO: The Ultimate Guide for Improving Your Site for Mobile Search

seo.co

There are only a handful of standards that Google holds for mobile sites: Loading and display. Responsive sites add convenience for developers, but can also result in awkward-looking pages on a mobile display. Horizontal scrolling is not acceptable. Your main navigation can also appear strange if not designed and implemented properly.

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