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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot

Working on sales collateral like pricing, proposals, and outreach messages. Writing unique email copy, running preliminary market research, or updating CRM profiles, among others. The same goes for correcting information derived from internal software, like your prospect’s contact information. Drafting up sales reports.

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging. Collectively, these can help prove the significance of SEO work and the value of incorporating it into project management plans. Communicate plans by leveraging the right technology. Organic traffic from search.

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Event planning terms glossary: 150+ event terms to know

SpotMe Blog

Event planning terms are nothing new. But throw in event tech terms like ‘breakout rooms’, ‘RTMP’, and ‘VOD’ that are crucial to know for hybrid and virtual event planning. Event planning terms: A. An example of using AI at in-person events is facial recognition software for check-in. Event planning terms: B.

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Differentiated Marketing for Professional Services

Hinge Marketing

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? Some marketing dashboard tools are easy to use but very limited in scope.