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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m. to 11:15 a.m.

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#10 Best Practices for Effective Lead Nurturing

Valasys

Read more on How to Build Customer Loyalty with Content Marketing. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Leveraging Targeted Content Strategy.

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Building a personalized account-based marketing strategy not just helps in creating content and messages tailored to the specific target accounts, but also helps in their effective deliverance, through account-specific interactions and campaigns. As highly personalized content is served to the prospects, it helps elevate the conversions.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! You need content at this stage of the funnel. This is the bottom of the funnel. This is why Forrester has a full business model. You need to be a part of that journey. How consumers go about it is completely different, but the five stages are surprisingly exactly the same. We got you.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. Provides content ideas for marketers.

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The Customer Journey Starts Here

GreenRope

The Customer Journey Starts Here. A customer journey starts when the contact first becomes aware of your brand. Because the customer journey begins with awareness, it can often be difficult to lay out all of the different ways a person can embark on this journey. Provides content ideas for marketers.