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The Best of B2B Marketing Exchange: 8 B2BMX 2023 Highlights to Watch This Year

Content4Demand

We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Are We Ready to Trust the Machines? to 11:15 a.m.

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Marketing Influencers: Our 2019 Top 30

Exo B2B

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. She also wrote the books Global Content Marketing and Effective Sales Enablement.

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Marketing influencers: our 2018 Top 30

Exo B2B

To create action, you need content and relationships.” On the one hand, we dissected ten of these rankings published in 2017 to see if some influencers are unanimous, which is the case elsewhere. CEO, Marketing Insider Group, speaker, co-author « The Content Formula ». Active blog and other publications.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Account-based marketing (ABM) platforms that include advertising solutions also share in this capability of uploading contact lists. Linkedin Ads.

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5 Stages of the Consumer Decision-Making Process and How it’s Changed [VIDEO]

Directive Agency

Subscribe to YouTube! You need content at this stage of the funnel. This is the bottom of the funnel. This is why Forrester has a full business model. How consumers go about it is completely different, but the five stages are surprisingly exactly the same. Let’s dive into what this new world looks like.

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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. What is Branded Video Content? Branded video content is not a commercial, not entertainment, but something in between. What is most important?

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .