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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? At any rate—an email spam test helps keep you in the know!

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What Is B2B (Business-to-Business)?

ClearVoice

The term B2B, nearly always used to abbreviate business-to-business , is an umbrella category for all companies that market and sell products to other businesses. It is also the term used for marketing campaigns that target other businesses instead of consumers. Business-to-business content marketing: types of content.

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8 Best Welcome Emails and How to Implement Them

Vision6

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. What is a welcome email? A welcome email is the first transactional email subscribers receive when joining your email list. Why are welcome emails important?

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Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? A lot of factors can affect your email deliverability. Freenet.de.

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B2B Email Marketing Guide for Automation Marketers

Delivra

Is your B2B company increasing its bottom line and client list through email? B2B marketing automation could easily become your company’s most powerful asset. By coupling your email marketing efforts and automation, you can easily nurture leads and generate sales. You can easily do this with quality blog content.

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Email Tracking & Engagement

GreenRope

Email continues to be at the core of any successful business marketing strategy. It goes beyond delivering content into the inboxes of your contacts, but rather curating content that is personalized based on their needs and preferences. That being said, email marketing remains at the core of the GreenRope system.

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How to Make Professional Email Templates With Quizzes [+Examples]

Outgrow

Research has revealed that 81% of marketers agree that interactive content draws more attention when compared to static content. 70% of them even say that interactive content is more effective at converting site visitors. This makes it imperative to create impactful professional email templates that help you stand out.