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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

Popularly, secondary market research from companies such as Forrester , Gartner , or other consulting groups are often used to determine how many end users meet your market criteria, and how big that industry is. To get a more tailored view, third-party consultants are often hired to size a market.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Does it seem unattainable for your small business?

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#KeynoteInks Visualize Key Takeaways From #B2BMX

B2B Marketing Exchange

Secrets To Telling A Brand Story That Sticks” with Ciara Ungar, Speaker, Author, Consultant & Founder Key Takeaway: Getting results with AI requires marketers to part with some of the control they’re used to having, as machines take on more content engine management with less human intervention.

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Power Opinions - BANT is BUNK … Revisited

ViewPoint

I think you will enjoy their comments: Jill Konrath (author, consultant). BANT is not dead in high traffic, SMB offers. Jeff Ernst (Forrester). I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. BANT has always been BUNK for salespeople. Ginger Conlon (Editor-in-Chief, Direct Marketing News). .

Opinions 120
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Are Analysts Worth the Investment? Five Tips to Decide and Maximize ROI

Heinz Marketing

There’s no doubt analyst relationships (with firms such as Gartner, Forrester and the like) hold considerable influence over industries and buyers in numerous industries – IT, financial services, sales and marketing and much more. We’ve all seen and worked with experts, consultants and analysts who exclusively talk about their paid clients.

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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

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What Is an Account Based Marketing (ABM) App, Anyway?

InsideView

Last month, Research In Action (RIA), an independent research and consulting company, published their first annual vendor evaluation on Account Based Marketing SaaS and Software. The rankings were based on ratings by more than 1,500 Enterprise and SMB buyers, along with RIA’s own evaluation of each vendor’s ABM execution and strategy.