The Point

FEBRUARY 13, 2013

What are the most important things to look for in a marketing automation vendor? What are some benefits of marketing automation that you would point out to someone who is considering switching from their Email Service Provider (ESP)? Enhance our demand generation effectiveness by optimizing program spend based on true ROI.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. The last external source I will name is market/marketing consultants, but I want to be specific here, because when you look at the B2B Marketing “Agency” landscape, very few of them fit into this category.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. Tom Pick's blog Webbiquity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

NuSpark Consulting

OCTOBER 28, 2018

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering. Demand Generation Tactics and Techniques. Quality Website Development.

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Work Management Marketing Management 147

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). This variability occurs even when two different companies use the marketing automation vendor. The Marketo Benchmark on Revenue Performance identified four levels of maturity, with the majority of responders in the two lowest levels.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

ClickZ

APRIL 15, 2020

30-second summary: Engagio CEO and co-founder, Jon Miller, originally co-founded Marketo in 2005. In 2005, he co-founded Marketo with Phil Fernandez and subsequently co-founded Engagio in 2015. A key challenge for Miller in developing Marketo was the traditional difficulty of buying martech as a capital investment.

Account Based Marketing 127

Account Based Marketing Marketing Automation Services Enterprise Management Work Management 127

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The Point

APRIL 16, 2014

I was interviewed by TrustRadius barely two months ago, and it’s a sign of just how fast things change in marketing automation that in those few short weeks, three significant developments occurred: • IBM acquired Silverpop , removing yet another independent vendor from the landscape. Marketo announced an open ecosystem platform strategy. •

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Heinz Marketing

JUNE 10, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Direct mail and automation platforms usually provide additional services such as design and helping source items or things you can include in your direct mail package. Integrations: Salesforce, Outreach, Marketo, SalesLoft, HubSpot, and more.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Budget Programs 124

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Sales methodology vendors believe improved sales training will make a big difference. Messaging consultants believe better messaging will win the day.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. A Marketo study found that just 22% of sales qualified leads convert into closed-won business. Sales methodology vendors believe improved sales training will make a big difference. Messaging consultants believe better messaging will win the day.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Customer Experience Matrix

JULY 3, 2008

My basic objection was that the hardest part of building a business intelligence system is integrating the source data, and being on-demand doesn’t make that any easier. I still think that’s the case, but did revisit the topic recently in a conversation with Ken Rudin, CEO of on-demand business analytics vendor Lucid Era.

Work Management 120

Work Management Marketing Management Demand Market2Lead 120

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Her background includes stints in management consulting and the energy industry.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. Her background includes stints in management consulting and the energy industry.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Ambal's Amusings

NOVEMBER 19, 2009

Brian Carroll's blog B2B Lead Generation Blog. Marketo's Modern B2B Marketing. Marketing and Sales Alignment – Marketo eBook (New!). She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Rebel Brown's blog Phoenix Rising. Mac McIntosh's Bio.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. I have asked many of the vendors, consultants and thought leaders to give their opinion. Manager, Inbound Marketing, Marketo. Demand Generation?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Directive Agency

OCTOBER 7, 2019

Sonya Hansen is the director of demand generation at Matillion , a team that delivers technology that helps companies exploit their data in the Cloud. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. What does a quality lead look like to you?

Lead Ranking 15

Lead Ranking Work Management Enterprise Management Marketing Management 15

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Product overview. Click here to download! Acquia Campaign Studio. Act-On Software.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117