The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems
chiefmartech
AUGUST 29, 2022
For startups and specialist apps, integrating with the leading platforms in their category has become a must-have, not nice-to-have, requirement in order to win customers. While the cost-of-goods-sold (COGS) was still very different for running software in the cloud (e.g., Integrations have become a first-class competitive dimension.
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