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Intent Data: A Game-Changer for B2B Event Marketing

Only B2B

B2B event marketing serves as a strategic approach for businesses to connect with their target audience, generate leads, and cultivate valuable relationships. To engage prospects and consumers, it requires planning and conducting events like conferences, trade exhibitions, and seminars.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. states (the EU’s GDPR, California’s CCPA) are making data sharing and usage more regulated. Here’s another tester. The rest is garnish.”

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How B2B Data can Help you Survive 2020 and Thrive in 2021

DealSignal

Conferences have been cancelled. And as the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. Networking events have gone virtual. Prospects are working from home. Buying and using data is a delicate balancing act.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Webinar and conference services. Snapshot: Marketing automation. Click here to download! Product overview.

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B2B Data: Using Quality Data for Better Sales & Marketing Performance

DealSignal

Conferences have been canceled. As the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future.

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B2B Data: Using Quality Data for Better Sales & Marketing Performance

DealSignal

Conferences have been cancelled. As the pandemic continues to play out, sales and marketing leaders need to rely more heavily on complete, accurate contact data to understand and connect with their audiences. At the same time, budgets for B2B marketing teams are tighter and will be for the foreseeable future.

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

Martech is marketing — at least an essential part of it. Next month in Boston, we’ll be hosting the latest and greatest MarTech conference , September 16-18 at the Hynes Convention Center. 21 sponsored sessions from leading marketing technology providers. 21 sponsored sessions from leading marketing technology providers.