LeanData

JUNE 24, 2014

B2B marketing used to be easy. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. However, a duplicate merge represents a repeat action or engagement with marketing material. Well, at least easier.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

B2B marketing used to be easy. Attend the key events, chat with the key analysts, run the print ads, mail the postcard, and hold a killer annual user conference. However, a duplicate merge represents a repeat action or engagement with marketing material. Well, at least easier.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

Content Standard

APRIL 22, 2015

If you’re using a marketing automation platform, there are several ways you can acquire information and attribute action to various marketing assets. met at a conference, downloaded a gated asset on our site, or replied to an email). Campaign ROI Approach. The MQI source could be different here.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Sloppy Databases Are a Waste of Time.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows. Sloppy databases are a waste of time.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

chiefmartech

MARCH 21, 2016

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. But if you really want to zoom in an explore the landscape, you should download one of the hi-res versions here: 2016 Marketing Technology Landscape Supergraphic (PDF).

Enterprise Management 40

Enterprise Management Marketing Management Marketing Automation Services De-duping 40

Engagio

OCTOBER 20, 2020

Reps can manually find contacts by looking through social networks (LinkedIn and Twitter at the very least), a company’s website, meetups or conferences, and blogs, forums, or discussion boards to name a few. Some of the hardest working reps get creative and learn to exploit tools and hacks to begin to automate some of this manual work.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114