article thumbnail

The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120
article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Tweets comms news, conference deals and more.

Twitter 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social media strategy leaders: Hester Tinti-Kane

Biznology

You will still find me “performing” now as a presenter at digital marketing conferences in the Boston area. I came to work on digital marketing—email, websites, SEO/SEM, and social media. So when it came to college, I decided to major in what I loved doing most. So much to do! So much to learn.

article thumbnail

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Known as the “CMO whisperer”, Margaret Molloy is the Global Chief Marketing Officer and Head of Business Development at Siegel+Gale. Joanna Lord. Margaret Molloy.

article thumbnail

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more. Steve Woods , Eloqua.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Ilene Kaminsky. ilenealizah. Marissa Mayer.

article thumbnail

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Ilene Kaminsky. ilenealizah. Marissa Mayer.