ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For example, suppose a survey reveals that one section of a webinar, a question and answer session with one of your product designers, provided especially valuable insights. Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Webbiquity

APRIL 4, 2016

While this grouping might not be helpful for your content strategy, tracking all of the derivatives people use to search your brand will be helpful when creating paid ads. These keywords are best broken out into more focused groupings, perhaps by product feature, key benefit, or use case. Act on Keywords.

Paid Content 100

Paid Content Keywords SEO Lead Ranking 100

Biznology

SEPTEMBER 15, 2014

That action can be anything from downloading a white paper or report, to signing up for your email newsletter, to requesting a product demo, to picking up the phone and calling for more information. CTAs are frequently talked about purely from a design standpoint: how big is the button that says “Buy Now,” and what color is it?

Content Marketing 80

Content Marketing Planning Top of Funnel Content 80

Sana Commerce

OCTOBER 13, 2023

In comparison to BigCommerce, some customers critique Shopify as being more expensive and having a steeper learning curve for internal teams’ adoption than BigCommerce. Although, keep in mind that Shopify was primarily designed for small to medium-sized businesses. This could come in the form of email surveys or focus groups.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52

Tomorrow People

OCTOBER 3, 2022

B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Here, B2B organisations have a golden opportunity to design semi-physical venues in a way that leaves a positive and memorable impression on those who matter most. How will the metaverse transform B2B marketing?

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

B2B organisations, in comparison, have been largely reluctant to embrace the metaverse. Here, B2B organisations have a golden opportunity to design semi-physical venues in a way that leaves a positive and memorable impression on those who matter most. How will the metaverse transform B2B marketing? New avenues for customer research.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156