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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Company leadership expects measurable results. B2B marketing teams will be held accountable for more of the lead-to-revenue process. However, 24% said that they do not have a shared definition of a “lead” with their sales team. 75% of B2B buyers use social media to support their purchase decision. And measure them?

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Why we care about AI in marketing

Martech

From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B. Artificial intelligence can help monitor the outcomes of countless customer touchpoints, thus supporting campaign optimization. AI platforms for SMBs. Campaign ROI. Better data management. AI chatbots.

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Here are the 7 Best Marketing Software Alternatives to HubSpot

BenchmarkONE

As an SMB you might not have the huge budget that enterprise businesses do. So before committing to a long-term contract with HubSpot, here are a few marketing software alternatives to help you build a more affordable and more effective marketing stack than HubSpot’s. . For landing pages: Unbounce. For analytics: Google Analytics.

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Top 14 Social Media Management Tools for 2021

Oktopost

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Multiple account support across platforms.

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17 Best Paid Media Tools for Marketers

Single Grain

Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. So what are the best paid media tools?

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The Big List of Content Marketing Acronyms

Brandpoint

But if you’re struggling with a random acronym and can’t find the answer here, let us know on Instagram , LinkedIn or Twitter and we’ll get it on the list ASAP. B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. AVE: Ad-value equivalency.

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New Developments in B2B Loyalty Marketing

Biznology

Some companies will identify their top accounts—based on margin or on topline revenue—and provide them with special perks, pricing and service levels, such as: Corporate-wide purchasing agreements, where all buying across a far-flung enterprise can benefit from pre-negotiated contract pricing. New developments in loyalty for business markets.

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