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Why we care about AI in marketing

Martech

From AI-powered workflows to automated next best action features , AI is helping companies solve challenges specific to B2B. Artificial intelligence can help monitor the outcomes of countless customer touchpoints, thus supporting campaign optimization. AI platforms for SMBs. Campaign ROI. Better data management. AI chatbots.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Company leadership expects measurable results. B2B marketing teams will be held accountable for more of the lead-to-revenue process. However, 24% said that they do not have a shared definition of a “lead” with their sales team. 75% of B2B buyers use social media to support their purchase decision. And measure them?

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Conversica Names Former IBM Exec, Terrie Banuelos, to Vice President of Global Sales

Conversica

Banuelos brings decades of sales experience in marketing cloud, enterprise marketing management, commerce, and digital experience solutions across SMB, mid-market and enterprise businesses and directly supports Conversica’s transparent commitment to Diversity and Inclusion. FOSTER CITY, Calif., – Aug. 5, 2021 – Conversica, Inc. ,

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? Software has eaten the world, as Marc Andreessen predicted eight years ago. Software has eaten the world, as Marc Andreessen predicted eight years ago. Apps for marketing teams.

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New Developments in B2B Loyalty Marketing

Biznology

Some companies will identify their top accounts—based on margin or on topline revenue—and provide them with special perks, pricing and service levels, such as: Corporate-wide purchasing agreements, where all buying across a far-flung enterprise can benefit from pre-negotiated contract pricing. New developments in loyalty for business markets.

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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Follow him on Twitter at @nirajr. This is what makes ABM such a perfect strategy for small B2B companies. Editor’s Note: This is a guest post from Niraj Ranjan Rout.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Your company needs to be part of that conversation. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about humanization.