Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts
Webbiquity
APRIL 10, 2018
Company leadership expects measurable results. B2B marketing teams will be held accountable for more of the lead-to-revenue process. However, 24% said that they do not have a shared definition of a “lead” with their sales team. 75% of B2B buyers use social media to support their purchase decision. And measure them?
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