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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. of overall company revenue. [1]

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A thorough guide to Intent data marketing 2023

Valasys

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. This leaves you without information about potential customers who haven’t heard of your company yet. Data from third parties is a different matter.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

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Understanding the New Roles in Marketing

Hubspot

Marketing Operations / Pipeline Specialist. Marketing operations professionals are charged with m onitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company's goals. Documentarian / Videographer. As a result, video as a form of content is on the rise.

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SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company

Single Grain

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. Some popular examples of SaaS companies include: Salesforce. What Is SaaS?

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How to Make a Compelling Case for Content Marketing That Gets Executive Buy-In

ClearVoice

The phrase “less is more” applies to many situations in life — but not when it comes to building your business case for content marketing. When it comes to your content marketing planning and budget, your leadership needs to know that “more is more.” Top Design Firms ). Statista ).

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