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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Eighty-four percent use mobile apps to engage customers, and 66 percent utilize them to drive revenue. The Growing Investment in Mobile Marketing. This was behind display advertising (75.9

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising?

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Google Ads Strategies That Will Increase Conversions and Improve Your ROI

Single Grain

80% of internet users see ads on the Google Display Network daily. While any company can use this feature, local businesses will experience the best results. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI.

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. These types of advertisements are becoming increasingly popular.

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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. These types of advertisements are becoming increasingly popular.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face.

SERP 50
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Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

After a third time, I realized it was intentional—an advertisement deliberately sent me to the App Store to buy a mobile game. I never play mobile games, I’ve never downloaded Candy Crush, and I hate spammy advertisements. These types of advertisements are becoming increasingly popular.