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8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Expecting instant results – Social Media is not a one-way street and requires time to build trust and relationships within a community. B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

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The 4 Cs of Social Media

Marketing Insider Group

So we’ll call this the extra bonus for reading this far into my yammering on: the bonus “C&# is Community. Community is what you get when you do the 4 Cs correctly. Community is how social media scales. Community is what happens when your customers start supporting themselves with content they create.

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

The evolution of device functionality has shifted from content creation (inputs) to communication (outputs) to sharing (community). The iPad, released on April 3, 2010 was the fastest device to reach 1 Million units sold (28 days) excluding only the Nintendo Wii and DS which were released during the holiday period.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

“As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. Create brand buzz : Look to develop apps that create buzz, support your brand message and build a community around your brand promise. Sherwin-Williams Color Snap and Springpad are great examples.

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