Remove Cold Calling Remove Event Marketing Remove Inbound Marketing Remove Sales Management
article thumbnail

What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. of its marketing budget for events. Given that, in this post, we’ll talk about: What B2B event marketing is.

article thumbnail

How to find new customers and increase sales

Rev

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Killer Demand Generation Strategies

Excelsior Research

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. OUR CULTURE. LEAD GENERATION.

article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot

Affiliate marketing is when an online retailer rewards a website with a commission for each customer they refer through their promotion of one of the online retailers’ products. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing. Event Marketing.

article thumbnail

What is B2B lead generation, and how to get started?

Excelsior Research

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. OUR CULTURE. LEAD GENERATION.

article thumbnail

Is Your Marketing Team a Cost Center or a Revenue Center?

BOP Design

Traditionally, the sales department is seen as the only revenue generator in a company. However, when you consider that the marketing department oversees inbound marketing, content marketing and key messaging that drives leads and conversions directly on the website, the marketing team is often generating revenue as well.