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Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads.

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How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

You can use this increased online activity to your advantage through co-registration. We’ll help you identify the publisher websites and co-registration partners that are a match for your business. We’ll help you find the perfect fit to ensure your opt-in advertising is only shown to qualified users. The good news?

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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

Check this list twice and ensure your elves are ready to go. Clean Up Your Email Marketing List. Check your list for old, outdated or unengaged subscribers. If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. And unsubscribers, too!)

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Get Your Email List Ready for The Holiday Shopping Season

Opt Intelligence

Grow your email list with high-quality, low-cost leads now, before the jingle bells start ringing. Here are three ways to improve your email list today. Segment Your List. Segment Your List. Before you can build your list, you need to audit your subscribers. A less-engaged audience can indicate lower list quality.

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How to Rebuild Your Email List After GDPR

Opt Intelligence

Didn’t keep your original opt-in records, or maybe used some not-so-white-hat tactics a long time ago? Your email list could have just gotten a lot smaller. Here’s how to rebuild your email list with opt-in advertising. Review Your Current Email List For GDPR Compliance. Send An Opt-In Email For Explicit Consent.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Thanks to Jep Castelein and his LeadSloth blog for helping with this list. My hope is that this mega-list will provide clarity into exactly what you get when you buy marketing automation, as well as some insight into how capabilities vary across systems. Common features of a CRM system. Marketing Automation. Account Management.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Every email message you send out has to include your valid physical mailing address. Include an opt-out link, and honor unsubscribes promptly. If a recipient asks to be removed from your list, you must honor their request within 10 business days, and then you cannot sell or transfer their email address to another list.