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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. You only pay for validated and confirmed opt-in leads that are added to your email list and ready for marketing messaging. And, of course, you only pay for the confirmed, opt-in leads.

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How To Use Online Holiday Shopping to Grow Your Email List

Opt Intelligence

You can use this increased online activity to your advantage through co-registration. We’ll help you identify the publisher websites and co-registration partners that are a match for your business. Activate Co-Registration Campaigns. You can retarget them safely and securely with co-registration.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) ” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up.

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. This is where co-branding, especially co-branding with research, can launch your content to new heights of readership and engagement. Source: Red Bull Stratos.

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B2B Content Licensing – Secret to Generating More Leads and Visibility

Hinge Marketing

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database. Seven Ways to Maximize Your Licensed B2B Content or Research .

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Using Double Opt-In to Maintain List Quality

Opt Intelligence

Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. It’s simple, too: after joining your list with a few clicks through a co-registration form, an automated email is triggered to confirm the user’s subscription to your list.

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Metadata.io Raises $40M in Series B Funding to Create the First Automated Operating System for B2B Marketing

Metadata

Broomfield, CO – MARCH 1, 2022 –- Metadata.io, the operating system for B2B marketers, announced a $40 million Series B funding round, led by Next47 and Resolute Ventures , with participation from a number of other SaaS founders and CEOs. No other technology was able to provide this amount of efficiency for B2B marketers.