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3 Steps to Get Set for the 2021 Holiday Shopping Season

Opt Intelligence

If opt-in advertising or co-registration campaigns are not part of your current marketing mix, now is the time to add them. Both allow you to generate new leads without landing pages and grow your email list practically risk-free. And, of course, you only pay for the confirmed, opt-in leads.

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Using Double Opt-In to Maintain List Quality

Opt Intelligence

Opt-in advertising is one of the most efficient ways to grow your email list. Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads. Double Opt-In Maintains Brand Reputation. Double Opt-In Builds Email List Quality.

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Get Your Email List Ready for The Holiday Shopping Season

Opt Intelligence

A quality list will get a lot of engagement from valid subscribers. By uploading an encrypted list of just these users, we can match them on websites they already know and love, then serve an opt-in advertisement to rejoin your email list or retarget them without worrying about your email engagement. Generate New Leads.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns.

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

Every email message you send out has to include your valid physical mailing address. Include an opt-out link, and honor unsubscribes promptly. You're required to search the Do Not Call Registry at least once every 31 days and remove from your call lists the phone numbers of new registrants. CAN-SPAM Act. It's prohibited.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. 3… 2… 1… Blast off!

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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

With a solid lead management process in place you’ll not only get to your destination (the land of revenue), but according to Sirius Decisions, you’ll make 5 times the revenue when you do! by Dayna Rothman Today’s guest post is from Sam Boush, President of Lead Lizard. Everyone loves a good “Best Practices” list!