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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. But social media, paid advertising, and influencer marketing can also play important roles. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Total reviews: 552. Total reviews: 679.

Webcast 363
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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM.

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Challenges in Not Using Leads in Your CRM: Data and Process

Capstone Insights

Last week I professed my love for only using contacts and accounts in CRM (and my disdain for using leads). Data is focused on how an organization manages and structures its CRM data and process is focused on how people use and interact with a CRM. Do you still use only one account in the CRM or is it reflected as two?

CRM 45
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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

To use urgency in your SaaS free trial marketing strategy, you can apply one of the following ideas: Send emails to users reminding them that their free trial is about to expire. Use a social notification tool to show other customers are buying from you. These are the users your free trial marketing strategy needs to focus on.

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Vidyard to offer non-profits access to video marketing platform

Vidyard

Whether using videos to explain the cause or showcase real people touched by their programs, many non-profits are finding online video to be a powerful tool for connecting with members and donors and for expanding awareness of their charitable programs.

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Vidyard to offer non-profits access to video marketing platform

Vidyard

Whether using videos to explain the cause or showcase real people touched by their programs, many non-profits are finding online video to be a powerful tool for connecting with members and donors and for expanding awareness of their charitable programs. With Vidyard, we have the tools and data we need to get the most out of our video content.

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Lead Management Methods: Point of Interest, Hybrid, and Unique

Capstone Insights

It comes down to defining what a lead is and how it is represented and processed within an organization’s CRM. For example, let’s assume you have both a CRM and marketing automation. When a person goes to your website and submits an online registration form, that lead goes into your marketing automation platform.