Conversica

JULY 20, 2022

The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. AI in Marketing: The New Frontier. If you haven’t seen the cover story for the latest issue of PeerSphere magazine, check it out!

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Pain points: Challenges they face at work related to your product/service offering. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

SnapApp

OCTOBER 3, 2017

Triblio | CMO. . . On top of that, buyers are much more educated - 90% of the buying process is over before a salesperson talks to a lead. . Organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates – MarketingProfs. And a number of other benefits: .

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97