Martech Advisor

MARCH 13, 2020

Amid all these events, there's a lot of unrest and confusion among professionals, internal and external stakeholders, vendors, and customers. To conduct meetings, they largely rely on communication apps like Slack or Skype and Zoom for video conferencing. Helen Aboagye , CMO of Imagen , said exclusively to MarTech Advisor.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. And it’s becoming increasingly clear that simply turning to data vendors for lists of contacts or accounts won’t solve that problem.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

chiefmartech

JUNE 12, 2017

It also includes Skype, Slack, and WebEx in collaboration , Box, Dropbox, and Google Drive in cloud storage , and so on. Resistance to vendor lock-in is now a top 3 criteria. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Leadspace

APRIL 26, 2017

“There are hundreds and hundreds of new martech vendors coming out every year, if not thousands,” he said. Companies need to be crystal-clear on their top objectives in order to maximize their marketing spend. “So it can be really easy to get distracted.” Have the courage to walk away.

Ideal Customer Profiles 97

Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

Heinz Marketing

DECEMBER 14, 2020

It’s a survey of over a thousand software buyers and vendors to get a sense of trends. We used to record these in Skype. Russ is a regular on our Friday morning CMO events. Typically a survey of over a thousand software buyers and vendors to get a sense of trends that are going on. It’s like 80 pages.

Sales Management 129

Sales Management Top of Funnel Work Management Peer-to-peer 129