FunnelEnvy

JANUARY 19, 2018

The marketing team asked lots of questions, but the VP of Marketing stayed silent. The Biggest Challenges with B2B Website Experimentation. B2B marketers currently face three main challenges with website experimentation as it is currently practiced: It does not optimize the KPIs that matter well.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. Even when handed a bunch of “random leads,” he said, a good salesperson succeeds because they ask questions to try to understand the customer and to obtain information that can improve the customer’s journey – by personalizing it.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

The more personalized the customer journey is, the greater chance you have of closing the deal. And with intent data, you can hyper-personalize the customer experience to unprecedented levels. This lack of personalization is responsible for low conversion rates of website visitors.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Then, when they did launch the company in a crowded market, they were able to achieve early success. The Pet Rock.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Single Grain

AUGUST 1, 2019

This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” Then, when they did launch the company in a crowded market, they were able to achieve early success. The Pet Rock.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100