Marketing Insider Group

JANUARY 30, 2023

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

CMO 217

CMO Marketing Agencies 2 Paid Search Agency Marketing Budget Creation 217

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Content creation.

Paid Content 138

Paid Content Advertising Agencies Paid Search Agency SMB 138

Hubspot

APRIL 5, 2017

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. Nearly half of all marketing organizations have some aspect of sales hooked in, for example.

Small Business Marketing 71

Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 71

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. But social media marketing spending will rise anyway. The CMO Survey ). The CMO Survey ). The CMO Survey ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Heinz Marketing

AUGUST 30, 2019

The respondents hold a variety of different marketing responsibilities; come from a variety of industries, including financial services, healthcare, and manufacturing; and their companies range in size from SMB organizations to large enterprises. 82% of B2B marketing leaders agree content is important to achieve their marketing goals.

Research 77

Research Budget Programs Enterprise Management Marketing Budget 77

Single Grain

SEPTEMBER 19, 2019

Marketing budgets vary widely by industry, company size and business goals. Small Business Administration recommends spending 7-8% of your company’s revenue on marketing, but in reality, businesses typically spend more than that. A Radical Way of Looking at Marketing Budgets. Marketing budgets are useless.

Allocation 84

Allocation Marketing Budget Paid Search Agency Work Management 84

Heinz Marketing

DECEMBER 18, 2017

Definitely check out the Marchex Research Report: The Offline blind spot and the modern marketer: Optimizing the path to purchase when your prospects become customers offline. More about Guy: He is currently EVP and CMO of at Marchex, where he helps marketers find their best customers–the ones who call their company.

Paid Search Agency 43

Paid Search Agency Verticals Enterprise Management Interactive Marketing 43