Adobe Experience Cloud Blog
AUGUST 16, 2018
By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? Determine the strategy, goals, and attribution model. Conclusion.
Litmus
FEBRUARY 2, 2021
A recent CMO study from Gartner found that only 58% of respondents were using their marketing technology stack to its full potential. The study uncovered an interesting insight that CMOs are much more likely to be confident in their teams’ marketing skillset (88%) than non-CMO marketers (64%).
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LeadsRX
JULY 19, 2021
Too many marketers think marketing data, such as from attribution, is too complex; but truth and trust in impartial data can chart a path to marketing optimization. Especially if they don’t have confidence the data, say from attribution, is completely accurate.
Litmus
AUGUST 3, 2021
A recent Gartner survey illustrates the current state of play, finding that marketing budgets as a percentage of revenue have fallen from 11% in 2020 to 6.4% in 2021 , their lowest level in the history of Gartner’s CMO Spend Survey. If these attributes sound familiar, you are not alone. Oh, to dream big.
DemandBase
JULY 21, 2020
Todd Berkowitz, Practice Vice President, Gartner. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now.
Engagio
JUNE 2, 2020
If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. I know, you want a quick and easy solution, but there is no easy button.
Choozle
APRIL 30, 2024
According to Gartner’s 2023 CMO Spend and Strategy Survey , 25.6% Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) Media Mix Modeling (MMM) is a foundational method for evaluating how well different media channels contribute to achieving business goals.
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