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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

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Marge Breya, Informatica’s EVP and CMO: How to Build a Successful Content Marketing System For Demand Generation [Podcast]

Crimson Marketing

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. Marge Breya, EVP and CMO of data integration company Informatica and architect of the company’s marketing system, works on the front lines of these changes. Demand Generation Podcasts'

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Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100
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Crafting a Comprehensive VP of Marketing Job Description: Insights from a Virtual Marketing Executive

Launch Marketing

Some VPs are well-versed in demand generation, while others are brand marketers. Think about the business needs and the skill level you need to complete the job before investing in a VP of Marketing. Hiring without understanding the type of marketing background needed There are different specialties in marketing.

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. The Marketing Technologist integrates important marketing data with marketing incentives. It’s as simple as supply and demand.

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The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. The Marketing Technologist integrates important marketing data with marketing incentives. It’s as simple as supply and demand.

article thumbnail

The New Big Role: Marketing Technologist

GreenRope

A marketer’s role now expands across multiple job descriptions including public relations, advertising, graphic design, and of course, a heavy emphasis on technology. The Marketing Technologist integrates important marketing data with marketing incentives. It’s as simple as supply and demand.